Our staff are all professionals with years of fitness experience. All of our coaches are CrossFit certified and have a variety of other certifications. Each brings their own fitness specialty and unique training style, but all are committed to ensuring safe and effective workouts. Let us match you to our WECF coaches that want to help you achieve your fitness dreams.



Co-owner, coach

Once an athlete, always an athlete. Jen went to college on a scholarship to play volleyball and found CrossFit shortly after. 

The scalability of CrossFit programming allows Jen to successfully and individually coach all her clients, from extreme fitness competitors to those wanting to simply feel better and live better.

Jen’s goal through coaching is to create a motivating and encouraging environment that inspires individuals to do things they once viewed as impossible. “I can’t” becomes “I’ll try!” within the walls of West End CrossFit. 

She also believes in taking a comprehensive wellness approach to each member’s needs. Whether nutritional, physical, or stress-related, Jen always has the time to listen and offer support based on her training and expertise. She is also the proud owner of Chance, an 8-year old Pit Bull Terrier who is usually found lounging somewhere in the gym.

Jen holds Crossfit Certifications in:

  • Level 2 Trainer

  • CrossFit Olympic Weightlifting with Coach Burgener

  • CrossFit Basic Barbell with Mark Rippetoe

  • CrossFit Kids

  • CrossFit Movement and Mobility Certification with Kelly Starrett



Co-owner, coach

Tim has spent his childhood immersed in healthy, athletic environments like travel teams in soccer and gymnastics. Later on, he was a member and coach of the VCU Cheerleading Team, an athletic trainer for VCU’s field hockey, soccer, and baseball teams, and ran marathons. After working as CrossFit trainers, Jen and Tim realized their collective passion by opening West End CrossFit in May 2011. CrossFit is a national affiliation, which allows Jen and Tim to add their own creativity and personal style to WECF while still promoting the CrossFit experience. Tim holds a variety of CrossFit certifications  (Level 1, Olympic Lifting, and Mobility), and has competed at the CrossFit Sectionals, Mid-Atlantic Hopper, Team SuperFit, and SuperFit. You can find him at WECF almost anytime during the day, either coaching, in the office, or working out. Tim strongly believes in "WECF's regularly scheduled group workouts incorporate mobility and strength activities tailored to each member, as well as a supportive and positive atmosphere designed to help everybody achieve their personal bests."




Before CrossFit, Kim chased fitness using the traditional cardio and arm/leg day methods prescribed by most gyms at the time, but never felt like she was achieving what she wanted. While recovering from a running injury in 2008, she saw was invited to do a CrossFit workout with Tim and Jen in a friend’s backyard. After that first 15 minute WOD, she knew she would never go back to the other way of working out again.
In 2010, she completed her Level 1 certification and also holds a CrossFit Olympic lifting certification. She has competed at Sectionals, multiple SuperFit competitions, and Gangs of the Mid-Atlantic.
After so many years of seeing what CrossFit has done for her and many others, both in and out of the gym, Kim is grateful for the privilege and responsibility of helping people to make changes, reach goals, and become strong in ways they never imagined. She coaches our evening classes and leads rowing clinics throughout the year.



Assistant Coach, Personal Trainer

From soccer to gymnastics to swimming to CrossFit, Carly tried several sports growing up. After a few too many injuries and not enough variety in training, she decided to fully dedicate herself to the sport of CrossFit and it changed everything. In her first year at WECF, Carly learned anything and everything she could from Coach Tim and training with the other teens. She has competed in the Open, SuperFit Games, Gangs of the Mid-Atlantic, and the Asbury Park Summer Games Qualifier. Because of her passion and ability to lead others in the gym, she interned for 2 years and now is the head coach for the teens' classes. Another one of Carly's responsibilities in the gym is running marketing and social media for the teens' classes. Carly hopes to inspire people who were just like her and show them the complete life change and confidence boost that is CrossFit. She is a certified group exercise instructor and looks forward to working with on-ramp and personal training clients.